Dividends Deserve to be Rediscovered. So, What’s Taking Investors So Long to Find Them?


May 2004

Often in the economy, as in the kitchen, you can have all the right ingredients, but still not necessarily bake the perfect cake. Dividend paying stocks are a sound and smart way to invest in the stock market. In my commentary of December 2002, I summarized the factors driving positive momentum in the market and the benefits of the new tax package that, in my opinion, should have propelled dividend paying stocks to higher levels. Dividend paying stocks did well last year. For example, the Dow Jones Industrial Average stocks, which all pay dividends, returned 28.20% in 2003. I continue to believe, however, that dividend paying stocks will do even better in 2004, and I forecast that the Dow Jones will reach 11,000 by year end.

Many investors view dividends as a sign that a company is doing well and doing right by its shareholders. If a company has enough cash in the coffers, the company enriches their investors by paying a dividend. And, dividend investing tends to have less volatility than the overall market. In 2002, for example, when the S&P 500 fell 22% overall, stocks in the index that paid a dividend fell only 11%, while non-dividend-paying stocks fell 30%*. When an investor is interested in risk-adjusted investments, dividend investing deserves deeper consideration.

With the recent tax cut on dividends, more and more companies are paying a dividend or increasing their current dividend. A great example of this is Microsoft, who paid its first ever dividend in March, 2003, and in November, doubled it. Other companies, such as Citigroup and Wells Fargo, increased their dividend last year by better than 50%. And, with tax season recently passed, many investors are now finally beginning to realize that dividend income is now taxed at 15%, like a capital gain, instead of as ordinary income, with rates as high as 38%. Currently there are many companies sitting on large amounts of cash, not sure where to invest it. To pass on this value to their shareholders (and, remember, in many cases, top management of a company can be some of its largest shareholders), I believe these companies will consider paying out or increasing their dividend. Additionally, an increase in a dividend or the adoption of a dividend has historically improved the underlying price of some stocks.

At Hennessy Funds, we are obviously bullish on dividend investing. We offer investors the opportunity to buy dividend paying stocks in a mutual fund format. We manage three funds, all of which invest in large, high-quality, high dividend yielding stocks. The major difference between the funds is the percentage of the portfolio in stocks and the portfolio’s risk, or volatility. Dividend yield is calculated as the annual dividends paid by a company divided by the price of a share of their stock. In addition to dividends providing a stream of income, we also believe that a high dividend yield is a strong indication that a large-cap stock is undervalued and prime for price growth.

The Hennessy Cornerstone Value Fund invests its assets entirely in stocks. The Cornerstone Value formula screens for companies that are very large, are widely held and have above average sales and cash flow. From this list of “Market Leaders” the fund buys the 50 highest dividend-yielding stocks. The fund invests in companies whose name you may not be familiar with, but brands you most likely are. For example, Cornerstone Value invests in Diageo PLC, with leading brands like Smirnoff, Johnnie Walker, Jose Cuervo, Captain Morgan and Guinness. It invests in Sara Lee Corp., who distributes the well-knows brands of Jimmy Dean, Hanes, L'eggs hosiery and Champion active wear. And it holds Conagra Foods Inc., which manages trusted brand names such as Hunt's, Healthy Choice, Butterball, Banquet, Reddi-wip, Slim Jim and Orville Redenbacher.

Because it is 100% invested in equities Cornerstone Value is the most aggressive of our dividend-focused funds. However, as I mentioned above, investing in dividend-paying companies has historically been less risky, or volatile, than investing in the market overall. A common measurement of volatility is “beta”, which tracks a portfolio’s sensitivity to market movements, as represented by the S&P 500 index. The S&P 500 index has a beta of 1.0, so anything less than 1.0 indicates that a fund’s historical returns have fluctuated less than the S&P 500. The Cornerstone Value Fund has a beta of 0.92

The Hennessy Total Return Fund invests 75% of its assets in the 10 highest dividend-yielding Dow Jones Industrial Average companies. The 30 Dow companies are some of the largest and well-recognized companies in America, such as General Motors, Exxon Mobil, and GE. These ten highest dividend-yielding Dow stocks are commonly referred to as the “Dogs of the Dow”. The remaining 25% of assets are invested in one-year U.S. Treasury securities. This fund seeks to exceed the total return of the Dow Jones Industrial Average in the long run, but do so with less volatility. With a smaller percentage of assets in equities, this fund has less risk and volatility than the Cornerstone Value Fund. The beta of the Total Return Fund is 0.82.

Our most conservative fund, the Hennessy Balanced Fund invests 50% of assets in the 10 highest dividend-yielding Dow Jones stocks, or “Dogs of the Dow”, but limits exposure to market risk and volatility by investing 50% of assets in one-year U.S. Treasury securities. This fund, with a beta of 0.51, has only half the risk and volatility of the overall market.


Over the past year and a half, many factors are pointing to a continued and sustainable market recovery. The interest rate environment remains low, inflation is low, job creation is increasing, corporations are seeing higher earnings and we captured Saddam Hussein. These developments, in my opinion, should have produced significantly higher investor confidence and pushed the markets to new levels. However, investors still seem hesitant and continue to wait on the sidelines. Perhaps they are frustrated that all of these positive economic indicators have not pushed the economy forward fast enough. Maybe they lost money during 2000-2002 and fear that the great returns from 2003 are not sustainable. My fear is that investors who are waiting will miss the next leg of the bull market.

While dividends may not be quite as exciting as the hot stock tip you hear about at the water cooler, investors would be better served by holding risk-adjusted investments with proven results than by following hot investment fads, or waiting on the sidelines. With the market poised for continued positive momentum, and with the reduced tax rate on dividends, there’s never been a better time to consider dividend investing. In my opinion, investors who buy high quality stocks, including those that pay dividends, and who have the discipline to stick with them will be rewarded over time.


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Performance data quoted represents past performance; past performance does not guarantee future results. Investment return and principal value of an investment will fluctuate so that an investor's shares, when redeemed, may be worth more or less than their original cost.

* “Attain Dividend Consciousness” by James Glassman, Sept. 25, 2003, National Review.

The outlook reflects the opinions of Neil Hennessy. Opinions of the fund manager are subject to change at any time and are not intended as investment advice nor as a forecast of future events. Nor is the discussion of specific securities intended to be a recommendation to buy or sell any securities. The S&P 500 is an unmanaged index commonly used to measure the performance of U.S. stocks. You cannot invest directly in an index. The Dow Jones Industrial Average is the property of Dow Jones & Company, Inc. Dow Jones & Company, Inc. is not affiliated with the Hennessy Funds or their investment advisors. Dow Jones & Company has not participated in any way in the creation of Hennessy Funds or in the selection of stocks included in the Hennessy Funds and has not approved any information included in this website. You cannot invest directly in the Dow Jones Industrial Average.

The Hennessy Funds are distributed by Quasar Distributors, LLC. 4/04